I was Creative & Social Media Director at APEX | Yoga Pod from 2021-23.

APEX | Yoga Pod is a Gainesville, Florida fitness studio in providing multilevel yoga classes (including vinyasa, hot, and yin), fitness classes, pilates classes, and teacher trainings in all aforementioned exercise modalities. I was brought on as Creative & Social Media Director to create and/or oversee production of all visual output from the studio two brands (APEX & Yoga Pod) including social media, advertisement, photography, website graphics, branded retail.

Social Media

I managed both brands’ social media presences across Instagram, Facebook, and their dedicated apps. I have included visual samples of my contribution to their Instagram in particular including photography, design, and copy. I often adapted content from the social accounts for print media to be displayed in the studio.

Advertisements

I filmed and edited content to be used as social media ads, refreshed quarterly. I regularly created a general ad and teacher training ad for both brands.

Website Redesign

I worked with Web Designer Pixality to redesign both brands’ websites. I provided process layout mockups in addition to all of the visual content to be incorporated. It was paramount to create a consistent visual language across both brands comprising APEX | Yoga Pod while distinguishing one from the other.

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